Crafted Goods for Home & You

Welcome to our webstore, home of Natural Citizen, Cold Iron, and Old Ron's Barber Co. Our mission is to make well-crafted goods from the best ingredients and with care. We are a small, family owned business based out of Southern California.

At Natural Citizen we make well-crafted goods for home and you. We believe in better design, better ingredients, and superior craftsmanship for each of our products. Our goal is to one day have a unique, we'll crafted good for every one of life's needs.

Cold Iron Wrinkle Releaser was our first product, launched in May 2012. Cold Iron is the original plant-based wrinkle releaser and is a fan favorite, saving people time on ironing and money at the dry cleaners. Drop the “C” and the “I” from Cold Iron and you get Old Ron, whom is Cold Iron's patriarch and known for the saying: “Don't look like a dope. Use this fancy spray on your shirts, suits, and trousers. Keep your clothes looking fresh, and look like you have some sense.”

Dapper arrives to the ironing board with London Laundry ironing spray. It was created as an option for those whom have the time to iron and want the best ironing results possible. London Laundry ironing spray blasts through wrinkles and renews your wardrobe for a crisp, clean look without the stiffness of starch.

Meet Old Ron's Barber Co., our vintage inspired men's grooming line named in honor of our favorite character, Old Ron. This line proudly favors unscented options using the finest ingredients available and seeks to deliver unique finds for the gentleman's bathroom.

Natural Citizen offers free shipping on orders over $50 and a 30-day money back guarantee. Your experience shopping with us should be headache and risk-free. Our orders are processed quickly and packed professionally because we have partnered with one of North America’s most trusted e-commerce fulfillment services. If for some reason you are not pleased with your purchase from us, all you must do is return your un-used portion and we will refund your entire order, shipping, and pay for return shipping. We also strive to the highest of customer service standards, so please feel free to contact us at any time if there is something we can do to help you.


Why Wrinkle Releaser is Good for the Planet and your Wallet

This is a case study about the time, money and resources you will save by incorporating wrinkle releaser into your lifestyle. Use this case study as a guide and determine for yourself if wrinkle releaser will do the same for you. Please keep in mind that your results may vary and some of these examples were the experience of one “dude in Southern California”, so actual results for you may vary for you. 

Wrinkle Releaser Case Study Summary Results

wrinkle releaser

In-Home Laundry

Let’s crunch some numbers. The average household in the United States does about 300 loads of laundry per year and laundry accounts for about 21% of indoor household water use according to an article by The Spruce.

According to stats published by Whirlpool, an Energy Star washer uses 13 gallons of water on average and a standard washer uses 23 gallons per load.  

The main “drain” on electricity is dryers. The average dryer uses 2790 kilowatts per hour versus only 255 per hour for a washing machine. We used the interactive widget on, and simulated the average household’s annual 300 loads of laundry per year with an average load time of 87 minutes (we rounded to 90 minutes). The washer takes $11.48 to operate and the dryer takes $125.55 to operate annually in the state of California, which was our example. Since utility prices vary by state, those figures will change depending upon where you are.

Note: these statistics were collected in 2020 using links to 3rd party sources

wrinkle releaser

It is common knowledge that heating laundry water accounts for the majority of the energy consumption. For this reason many eco-minded bloggers recommend doing laundry with cold water whenever possible. 

The other thing to keep in mind is where you are located. Utility can make a difference, for example New York city has high utility prices for laundry whereas Chicago was one of the lowest. One load in New York City with standard appliances will cost $1.13 in utilities versus just 51 cents in Chicago. 

Wrinkle Releaser Costs

In our example we calculated that a t-shirt takes 14 cents to treat with wrinkle releaser.

The sprayer we use on our 32-ounce wrinkle releaser dispenses 0.9 cc per trigger pull. This equates to about 0.03 ounces of product dispensed per trigger pull. It takes about 10 sprays to do a t-shirt on both sides (5 sprays per side). Therefore, it takes about 0.3 ounces of product to treat one t-shirt which extrapolates to 106.7 t-shirts that you can treat with just one bottle of our wrinkle releaser. With shipping, a bottle of wrinkle releaser costs about $15, so you should expect to treat a typical t-shirt for ($15 / 106.7) about 14 cents each! 

Other shirts, such as dress shirts, will take about double. So a good rule of thumb is about 25 cents per use. 

Wrinkle Releaser Saves you Time

The average time to run a load of laundry is 87 minutes which is approximately 1.5 hours. Granted, you’re probably not physically standing by and watching the washer and dryer the whole time. But, you are still somewhat burdened. You have to sort, load, wait, unload, and fold and these tasks will add up to at least 15-20 minutes of your time, if not more. 

I did a personal test and it took approximately 20 minutes of actual work and I did 15 t-shirts. (This was a personal experiment and your results may vary.) This means that each shirt required about 1 minute 20 seconds (80 seconds) of labor to launder. 

Treating a shirt with wrinkle releaser takes a fraction of the 80 seconds I calculated for the test shirt. I would venture to say approximately one half the time because I can treat a shirt with wrinkle releaser in about 45 seconds flat. 

Dry Cleaning Costs Time and Money

Before I found wrinkle releaser, I was going the dry cleaner at least once per month. I was lucky because at the time I lived about a five-minute drive away from my favorite dry cleaner. All in, completing an order took about 30 minutes of time and I typically took about 10 pieces. I’d pay $2.85 per piece on average for shirts and triple that for pants. My average bill was right around $30. So, a trip to cleaners was a nice, neat 30 minutes of my time and $30 in expense. Going about once per month resulted in an annualized expense of $360 and 6 hours of my time. 

By utilizing wrinkle releaser I have cut my dry cleaning by at least half. By freshening my shirts and pants I eliminate about ½ of my trips to the cleaners which saves hundreds of dollars per year, and hours of time. Conservatively speaking it saves me about the price of a plane ticket to Vegas and the time it takes to fly there!